Now that your home's listing has expired without a sale, you are probably wondering where your last [REALTOR®/AGENT/BROKER] went wrong, and you are determined not to make the same mistakes again. If you're looking to start fresh with a brand new [REALTOR®/AGENT/BROKER], I would like to offer you my services. I also have an important suggestion.
My name is [NAME], and as an experienced [REALTOR®/AGENT/BROKER] in your area, I can tell you that when an attractive property such as yours fails to find a buyer, it's often a matter of inadequate marketing. In today's real estate market, it's simply not enough to stick a sign in the front yard and list the home in the MLS. However, insufficient promotion isn't the only mistake [REALTORS®/AGENTS/BROKERS] make. Some agents offer marketing plans that certainly seem comprehensive. The problem is that they're delivering a one-size-fits-all marketing solution designed by a national brokerage with no regard for the individual property's target audience.
Think about it: Should a beachfront condo, an equestrian estate, a country cottage, and a starter home in a suburban subdivision really be marketed in the same way? The reason I'm often successful where others have failed is because I develop a custom-tailored marketing program for each property I list.
When you decide to relist your home with me, I'll begin by carefully evaluating your property and identifying its most marketable features and target audience. I'll then create a customized marketing program designed to reach a critical mass of prospective buyers.
To learn more about my custom-tailored approach to real estate marketing, please visit my Web site at [WEB ADDRESS]. Once you're ready to relist your property with me, please give me a call at [PHONE].
I look forward to hearing from you!
Sincerely,
[NAME]
[TITLE]
