Let me ask you a question. What's your home's unique selling proposition? If your last [REALTOR®/AGENT/BROKER] never identified your home's USP, that may be part of the reason your property's listing expired without a successful sale. Allow me to take a moment to explain.
Given the exceptionally large inventory of homes for sale in our area, it is absolutely imperative to differentiate your property from all the other local listings. A compelling USP dramatically improves the marketability of your home. On the other hand, failing to identify your home's USP typically means you will end up competing primarily on price, and that's not an advantageous position for sellers.
Don't worry, your home doesn't need to be an unusual one-of-a-kind property to have an effective USP. There are many ways to differentiate a home from similar local properties.
When you hire me as your [REALTOR®/AGENT/BROKER], you're hiring a dedicated real estate marketing expert. I will formulate a powerful selling proposition for your home to set it apart from the competition. Once I've identified your home's ultimate USP, I'll integrate it into an innovative marketing plan to attract the right buyers and get your property sold.
Please contact me as soon as possible to discuss the relisting of your property. You can reach me by phone at [PHONE] or by email at [EMAIL].
I look forward to hearing from you.
Sincerely,
[NAME][TITLE]
