I have Done My Homework on Your Home


Dear [NAME],

I recently sold a home near you and during the sale process I paid close attention to your listing. I frequently check listings in the area where I am conducting a sale, to make sure I am providing my clients with the most up-to-date market information.

I am contacting you because I noticed that your listing recently expired. I would like to discuss that with you, as I am certain that I can help expedite the sale of your home. Your property is priced right and the neighborhood is very desirable. Perhaps your listing expired without selling because your previous agent did not give it the proper amount of exposure.

Marketing is essential to selling a home, and when your home is the focus of your [REALTOR®/AGENT/BROKER] a home sale in your area should go very smoothly. Quite honestly, I am a little disappointed that didn't happen for you and I'd like the opportunity to change that.

If you will contact me this week, I can show you some things that will explain how listing your home with me will make a difference. I am an expert on home sales in your area and would be happy to demonstrate why. While many agents make big promises to secure listings, I can provide you with facts that will prove why my listings turn into successful sales.

In less than one hour of your time, we can review your previous listing and compare it to the marketing plan I have already prepared for you. I welcome your questions and look forward to having the opportunity to assist you with the sale of your home.

You may contact me at [PHONE]. I'm standing by, with a great plan for you!

Sincerely,
[NAME]
[TITLE]