Dear [NAME],
Did you know that more home buyers find the property they end up purchasing on the Internet than through any other source? That's right, whether they are looking for their first home or their next home, over 80% of buyers now rely heavily on Web sites in their search.
When a home listing doesn't result in a successful sale, the culprit is often insufficient web exposure.
My name is [NAME], and I'm a [REALTOR®/AGENT/BROKER] who specializes in marketing properties on the Internet. I've noticed that your real estate listing has recently expired, and I believe you could benefit from my services.
Most [REALTORS®/AGENTS/BROKERS] will list your home in the MLS and on their own Web site, and that more or less covers their entire approach to Internet marketing. Unfortunately, such limited Web exposure is frequently not enough in today's tough real estate market.
When you list your home with me, your property will be advertised on [NUMBER OF WEB SITES] Web sites. I will also create a custom site for your home with a slide show, virtual tour, map, neighborhood information, professional photography, and even video footage. And since the best Web site is useless if prospective buyers can't find it, every site featuring your home is optimized for high page rankings on Google and other major search engines. Additionally, I employ social networking sites and RSS feeds to promote your property to interested home buyers.
To learn more about the services I provide, please visit my Web site at [WEB ADDRESS], or call me directly at [PHONE] to discuss how combining traditional real estate marketing with a stepped-up Web presence can get your property sold.
Sincerely,
[NAME]
[TITLE]
